The Alois Gabriel Wind winery is a traditional and renowned Austrian winery that has been combining tradition with modern craftsmanship since 1528, offering premium wines as well as vineyard experiences such as tastings, tours, and overnight stays.
Challenges
Digital divide limits growth
No e-commerce functionality for online wine sales
No integrated booking system for tastings and events
User Experience and Brand Alignment
Operational Inefficiencies
Manual processing of inquiries and reservations
Limited visibility for key offerings
A somewhat outdated website that was not optimized for mobile devices and did not reflect the winery's premium brand or the owners' commitment to quality.
Solutions
1. We developed a webshop that promotes business growth, improves the customer experience, and modernizes internal processes.
We developed a complete e-commerce solution from the ground up to enable direct sales of wine to end customers.
Product catalog, variants, and collections tailored to the estate's portfolio
Optimized checkout process with secure payment, tax/VAT, and shipping configurations
Conversion-oriented merchandising, cross-selling/upselling modules, and abandoned cart recovery
2. Shopify expertise for speed and beautiful customer experiences
Shopify was implemented to enable a rapid time to market while maintaining premium quality and scalability.
Custom-designed interface tailored to the winery's brand and storytelling
App integrations for inventory management, email, analytics, and order fulfillment
Best-practice configuration for SEO (search engine optimization), structured data, and performance in Shopify
3. Integrated booking system
Smooth online reservations for tastings and events
Automated confirmations and calendar synchronization to reduce manual effort
Mobile-first booking process to increase conversion rates on smaller screens
4. Responsive UX/UI and performance
Elegant, wine-inspired design that conveys tradition and quality
Mobile-first layouts, optimized media, and accessible components
Fundamentals of technical search engine optimization: metadata, schema, clean information architecture, and fast page load times
How our engineers have helped them
50%
increase in mobile traffic within 3 months
3x
booking inquiries
100%
Improved Google rankings for local keywords in the wine tourism sector
Technologies
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