The project was developed for an eyewear manufacturer expanding into direct-to-consumer sales. The platform enables customers to configure prescription eyewear, validate inputs, and visualize products through a 3D try-on experience.
It simplifies complex purchasing processes while allowing the business to directly engage with customers and manage its digital sales channel efficiently.
Challenges
Transitioning from a traditional distribution model to a direct-to-consumer e-commerce platform
Replacing in-store consultation with a clear and guided digital experience
Building capabilities for direct customer interaction, data collection, and long-term engagement
Managing complex lens variants and pricing combinations
Reducing customer confusion during selection
Providing an interactive product experience
Tracking customer behavior and product interactions
Solutions
1. E-commerce Platform Development
Built scalable Shopify-based architecture
Custom product configuration for lenses and prescriptions
2. Smart Pricing & Configuration
Real-time pricing updates based on user selections
Dynamic product option handling
3. Prescription Validation System
Validated SPH, CYL, ADD inputs
Displayed relevant options dynamically
4. Recommendation Engine
Suggested optimal lens combinations
Improved user decision-making
5. Membership & Discounts
Subscription-based membership system
Automatic discount application
6. Virtual 3D Try-On
Integrated AR-based try-on experience
Enabled real-time visualization
7. Analytics & Tracking
Tracked customer interactions and behaviors
Enabled data-driven optimization
How our engineers have helped them
25%
increase in conversion rate within 4 months
3.2x
faster product configuration & checkout completion
94%
reduction in incorrect lens selections
Technologies
Languages:
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Cloud Services:
Database:
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